Future of Laundry

Help Electrolux redefine the use of laundry machines in China based on the principles of the shared economy.

Seite übersetzen

Timeline & Guidelines

Application Phase

December 27th to March 9th, 2018

In the first stage, the selected startups/teams will be evaluated on their ability to propose a unique laundry service/product as well as answering all 8 key questions. Out of all proposals, 10 startups/teams will be selected to enter the next phase (Validation).

Deliverable: Executive summary (10 slides) answering the 8 key questions (available in "keep in mind" tab after registration).

Results announcement: March 25th, 2018



Validation Phase

March 25th to April 8th, 2018

The selected 10 startups/teams will submit their ideas to a panel of target customers (millennials) who will give their feedback and evaluate the ideas based on their personal insights. This customer panel will select the Top 5 startups/teams whose proposed services/products demonstrate the highest chances of success, and these 5 teams will advance to the mentoring phase.

Deliverable A 2 minutes video explaining the added-value of your concept and how it could revolutionize the Chinese market.

Results announcementApril 23rd, 2018


Mentoring Phase

May 3rd to May 27th, 2018

The selected top 5 startups/teams will start collaborating with mentors from Electrolux during this phase. Electrolux mentors will further share their industry knowledge, business insights, and highlight any potential areas of concerns etc. to help the startups/teams prepare for the grand finale. In addition, the teams/startups will benefit from a specific insight page on the platform to ensure that their proposals meet the market's needs.

Insight: The 5 teams/startups will benefit from a specific page including market-based information on the Chinese market to solidify their proposals.

Deliverable: At the end of this stage, startups/teams (5) are expected to build a deck of 20 slides - including, business plan, operational plan of how to run this service in China, a 3-year roadmap, and projected financials.

Results announcement:  June 1st, 2018


Grand Finale

June 11th, 2018

The selected teams/startups for the grand finale will pitch their ideas to a panel of Electrolux Management at the XNode Accelerator in Shanghai. The winning team will then be evaluated for further acceleration/incubation and potential funding.

DeliverableSelected teams/startups will be evaluated on a 5 & 5 & 5 format (5 minutes presentation, 5 minutes demo & 5 minutes Q/A).