iMUSE Open Innovation Challenge
Transform Kirin’s immunology technology into a new business within Southeast Asia!
Develop, incubate, and launch a new business with Kirin's unique immunology technology in Southeast Asia.
There is a trend of increasing concerns over health and wellness in the world, especially in Southeast Asia.
So, as the only company in the global market with both pharmaceutical and food & beverage businesses in its business portfolio, Kirin is in a unique position to create innovative solutions to solve such issues.
After years of research in immunology, Kirin discovered “L. lactis strain Plasma”: a lactic acid bacteria with a new mechanism. Thanks to this ground-breaking technology, Kirin hopes to provide new solutions and contribute to the health and well-being of the people of Southeast Asia. Kirin now needs your innovative ideas to bring "L. lactis strain Plasma" products into new markets in Southeast Asia!
How would you create new business models to unleash the potential of Kirin's groundbreaking technology through local partnerships in Singapore and Thailand?
Finalists will have the opportunity to be mentored by best-selling teams’ marketing lead for top Kirin brands.
Winning idea will have the opportunity to be executed as a real project with Kirin and winners have the opportunity to become business partners with Kirin.
1st Place - S$2,000 or a tour of Kirin’s R&D facilities with flight support
2nd Place - S$1,000 or a tour of Kirin’s R&D facilities with flight support
3rd Place - S$600 or a tour of Kirin’s R&D facilities with flight support
1st Place - S$15,000 or a tour of Kirin’s R&D facilities with flight support
2nd Place - S$10,000 or a tour of Kirin’s R&D facilities with flight support
3rd Place - S$6,000 or a tour of Kirin’s R&D facilities with flight support