Ask Jerry Challenge by Pernod Ricard China

Do you want to make an impact building up one of the leading communities in China?

Are you a dreamer? A builder? A pioneer? Join the Ask Jerry Challenge and build up an industry standard marketplace.

The challenge is launched by Pernod Ricard China, a leading Wines & Spirit company (“Chivas” Whisky & “Absolut” Vodka). They have already initiated a nationwide WeChat Cocktail Platform called Ask Jerry.

Submit your plan in making Ask Jerry the next industry standard marketplace with the largest community for bartenders, bar owners and cocktail lovers in China.

The challenge is open to all innovators (students, entrepreneurs, and start-ups & creative profiles) located in China and abroad – being Chinese will be a plus) with strong motivation and disruptive ideas. Whether you are a team or a start-up, by joining the challenge, you could have a unique opportunity to build your own business or get your start-up off the ground.

Here is what’s to win:

  1. Acceleration of your idea on a 3 months’ acceleration program.
  2. Pernod Ricard China coaching and mentoring, with the support of local accelerator XNode. 
  3. Possibility to tap into Pernod Ricard China resources: partners, channels, and customer base.
  4. Pernod Ricard China partnership and support to build the project. 
  5. Accelerate the success of your career.

Who is Jerry?



Scan the QR code and check him out! 


Here's Your Mission:

Leverage our Chinese Community


We need your very best unconventional or even counter-intuitive mind for building the new industry standard marketplace in the context of China’s booming cocktail market and increasingly digitalized lifestyle.

The platform should focus on offering services and experiences around cocktails, connecting both cocktail lovers and bartenders.

Find a way to achieve the long-term vision and build a standalone business by:

  1. Creating one of the leading communities in China.
  2. Leveraging the power of the Ask Jerry WeChat Cocktail platform (thousands of followers).
  3. Bringing it to the market within 6 months.

What's in it for the 5 Finalists?

  • 1st

Each finalist team will be enrolled into a 3-month acceleration program provided by Pernod Ricard China. During the program, they will be awarded 100,000 RMB in total for the development of a functional Minimal Viable Product (MVP)

All the final teams will be invited to pitch their ideas in front of the Pernod Ricard China panels in Shanghai.

During their acceleration phase, you will be paired with managerial levels at Pernod Ricard China and receive valuable mentorship and coaching. You can also get access to most of the resources in Pernod Ricard China!


The overall champion will get a partnership with Pernod Ricard China to make their project come to real life!