The AUDI AG stands for sporty vehicles, high build quality, and progressive design – for “Vorsprung Durch Technik.” The Audi Group is among the world’s leading producers of premium cars. We want to be the most progressive premium brand with the best customer experience.
To play an instrumental role in shaping the transformation as we head into a new age of mobility, the Company is implementing its strategy step by step!
Beauty – for Audi, that means one thing above all: progressive, attractive, fascinating. It's about inspiring people and at the same time being more than just superficial. Everything that Audi conceives of, from the new model to digital services, follows its claim of thoroughly thought-out, simple and thus perfect design.
At the same time, the brand vision is all about sustainability. More and more Audi vehicles are already driving electrically. In the coming years, we will reduce the CO2 footprint of the entire fleet by 30 percent. And as a company, we want to be completely CO2-neutral by 2050. That is ambitious – and therefore just our thing.
We act purposefully, systematically, and with our full efforts – in other words, consistently. That is why our mission is “Consistently Audi.”