- An
- Di
Andrew Wee, Diksha Gokhale, Cubean Liu and others are enlisted in the challenge
The Luxury Retail Challenge
The Luxury Retail Challenge
A global startup challenge focused on Future Digital & Smart Experiences, seeking innovative solutions in virtual try-on, immersive retail, AI content, and smart wearables.
A Global Luxury Group is
Calling for Innovation
Is your startup ready to disrupt the future of digital retail?
This is not just another competition — it’s a strategic innovation initiative launched by one of the most influential luxury groups in the world.
With a prestigious portfolio of world-renowned brands across jewelry, watches, fashion, and lifestyle, this group is reimagining the future of premium customer experience through cutting-edge digital innovation.
This challenge is all about the Future Digital & Smart Experience, and we are looking for high-potential startups with ready-to-market solutions to shape what's next.
Applications are now open.
Join the journey to redefine luxury retail.
Choose from 4 categories
Virtual Try-On & Smart Fitting
Improve digital try-on, size selection, and personalization.
Immersive Retail Experiences (AR/VR/MR)
Create interactive, engaging, and immersive shopping environments.
AI-Powered Process Optimization
Automate and enhance quality control, end-of-life valorization, product design and AI agents orchestration.
Smart Wearables & Sensor-Driven Fashion
Add intelligence to garments and accessories to sense, analyze, and interact.
Win up to
- Cash prize up to CHF 50,000
- Strategic partnership opportunities with a global luxury leader
- Pathway to implementation and business growth
Challenge Timeline
APPLICATION PHASE
Register now, select your field of interest, and submit your startup pitch deck!
SHORTLISTING PHASE
The projects of each startup submitted during the application stage will be evaluated by a panel of experts from the 14th of Oct to the 24th of Oct according to some specific criteria.
CLARIFICATION PHASE
The projects of each startup selected from the first phase will have a chance to integrate the comments made from the jury and will be asked a few more details.
ONLINE SELECTION PHASE
The 3 winning startups selected by the juries will be announced the 14th of November! Each start-up will receive an announcement from the platform to let them know the final results.