PepsiCo GO Challenge

PepsiCo GO Challenge

Street food, kimchi, plant extracts: join us on our quest to discover the next big food or beverage movement, and be in with the chance of winning a high-tech gadget – or even being offered an exciting new position!

Move and

In an increasingly connected – and curious – world, today’s delicacy is tomorrow’s craze. We’re looking for analytical experts and marketing maestros who can shake up our industry and spark a movement. The challenge is simple: spot the next food or beverage trend and tell us how you’d take it to market. The prize: a selection of the latest, hi-tech gadgetry. There is also the possibility of an exciting position in the PepsiCo graduate programme within our PepsiCo Digital or Insight teams.

Read more about Digital & Insights

Fizz and

A portfolio of 22 billion dollar brands, across 200 countries, and with net revenues of more than $65 billion; at PepsiCo, we’re always bubbling with new ideas and getting our teeth deep into data, on a mission that goes far beyond creating nutritious and delicious snacks. Together, we’re leading the global food and beverage market by pairing performance with purpose, integrating sustainability into our business strategy, investing in communities and developing a culture of environmental responsibility. This could be your gateway into our flavourful, futuristic, fast-paced world.



The podium

There’s a lot more at stake here than a shiny CV. This is what’s up for grabs this year.

  • All finalists :

    PepsiCo Interviews
  • 1st

    First place

    GoPro HERO5
  • 2nd

    Second place

    Bose headphones
  • 3rd

    Third place

    3D Printer

PepsiCo Interviews

All finalists will also be offered interviews at PepsiCo HQ in the United Kingdom for places on our Digital and Insights graduate programmes.




GoPro HERO5 Action Camera



Bose headphones

Bose Noise Cancelling Headphones



3D Printer

XYZ Da Vinci Mini 3D Printer


Ready to get started?

Then click on the link below to join the challenge.


Start Start