Wise Drinking Challenge
Raise awareness of responsible drinking through technology and innovative solutions
This challenge is now closed - check the results!
RAISE AWARENESS FOR RESPONSIBLE DRINKING THROUGH TECHNOLOGY AND INNOVATIVE SOLUTIONS
Drinking alcoholic beverages can be an enjoyable experience when we are celebrating or just spending a night out with friends. However, we also know that excessive or inappropriate consumption can cause harm to individuals and society. Responsibility and moderation when drinking alcoholic beverages are key to create a safe and enjoyable experience for everyone.
Pernod Ricard is calling out to bright-minded innovators across the world to come up with innovative, tech-driven solutions to raise awareness of responsible drinking and to fight alcohol misuse.
This challenge is a great and unique opportunity for Startups, SMEs, Entrepreneurs and Academic Institutions to actively take part in changing our drinking culture, as well as to help reduce over-consumption of alcohol and minimize alcohol-related accidents.
Pernod Ricard owns 16 of the Top 100 Spirits Brands and holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ballantine’s, Chivas Regal, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Mumm and Perrier-Jouët champagnes. Previously, Pernod Ricard introduced the first global messenger chatbot dedicated to the responsible consumption of alcohol as well as a Wise Drinking app.
The most promising projects will compete for up to 50,000€ in funding and might see their solutions implemented by Pernod Ricard. Finalists will also be invited to pitch their solutions to Pernod Ricard’s leaders in Paris in 2020!
THE THEMES TO TACKLE!
To innovate for a safe drinking experience and fight alcohol misuse, Pernod Ricard has listed below 6 categories to tackle. If you have multiple solutions, don’t hesitate to submit different projects in several of these categories or submit a project which addresses the challenge across various categories.
The possibilities to create awareness of responsible drinking using technology are endless, so if you have any bold solution which does not fall into one of these categories, you can choose to go for the Wild Card!
Up to 5 projects will be selected as finalists and be invited on a sponsored trip to participate in the Final Event in Paris in the Summer of 2020.
More information to come!
Up to 50,000€ cash will be split among the different winning projects.
So, let the best projects win!
IMPLEMENT THE IDEA
Potential investment to develop the solution hand in hand with Pernod Ricard.
Promising solutions with real-life potential could receive support from Pernod Ricard to be further developed!