Pioneering the packaging of tomorrow

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Steel cans have been around for 200 years.

And steel for packaging is everywhere, especially food cans.

Be it fish, beans, pet food, infant formula, or coffee… steel accounts for nearly 20% of rigid packaging materials used for the main food product categories. 

Food products come in a high variety of packaging materials but with rising concerns about the environmental impact for some packaging materials (particularly plastics and cardboard) steel has an increasing role to play thanks to its remarkable sustainability credentials.

In addition, needs and habits of consumption are constantly evolving, and so is steel.

Your mission is to imagine the future of steel packaging for food. That means providing new and innovative solutions and designs for food packaging which have a very high percentage of steel. Your ideas need to be original, practical, functional AND feasible.



Are you creative, can you think out of the box?

Then grab this opportunity to influence the packaging of the future and make a difference!

What's in it for you?
  • 1 st
  • 2 nd
  • 3 rd

1 st

Each student in the winning team will be offered a trip to London including a visit to the ArcelorMittal Orbit (valued at €1,000 per person).


2 nd

For each member of the team (valued at €750 per person)

3 rd

For each member of the team (valued at €500 per person) 

12 June

The Final

The Challenge is divided into three stages. All teams who get to Stage 3 of the Challenge will be invited to ArcelorMittal’s headquarters in Luxembourg. There they will have the opportunity to pitch their ideas to a jury of steel, packaging and marketing experts.