ASEAN Tech Awards 2019

Innovative Solutions to Transform the Future

This competition is open to startups in the ASEAN region.

Shake Up the Customer Experience

How to empower associates with the best assistive selling technology?
Digital stores have expansive information. Physical stores have product intimacy, ready inventory and skilled salespeople. Fusing those together to create elevated, personalized shopping experiences is the key to helping stores compete in today’s hyper-competitive, multichannel retail marketplace.
DFS has one mission: be the world traveler’s preferred destination for luxurious shopping. We are present in 4 continents, 13 countries and operates 20 T Galleria. We sell 700 brands and our 7000 sales associates are working in shifts—and because we aim to deliver the highest level of service every time —providing a consistent level experience to customers and training/empowering our sales associates is a tough challenge.

Your Mission

Leveraging Assistive Selling Technology for Retailers
How can we empower our Store Associates to deliver the best service with assistive selling technology?
With development in wearables and tablets/smartphones technology, we believe we can reinvent the way our associates interact with our evolving shoppers. We are looking for solutions that will help our connected sales associates to:
  • Engage in better conversations about product and services. A potential solution where associates can stay updated with social, fashion trends and captivate shoppers using the right words, right information, at the right time.
  • Access inventory and valuable retail analytics in real-time across our network of stores, to meet customers needs by finding their desired item online or at another store location with ease.
  • Create seamless buying experience, processing mobile payments from anywhere in the store.
  • Product and customer information in-hand enabling them to predict, recommend and provide assistance to the Shoppers in the moment.


Meet the CIO and Technology Leadership team to present your project