Are you a student or recent graduate? Design an innovative marketing campaign for OnePlus and win an internship at their London Headquarter next summer.
This Challenge is now over, find out about the results here!
Shape the Future Marketing Strategy of OnePlus
As a tech company that works hand in hand with its users to do something amazing, something meaningful, OnePlus invites you to participate in their first ever marketing challenge. On top of rewarding selected participants with OnePlus 3T and gift vouchers, the winning team will be offered a paid summer internship to implement their marketing campaign. A unique opportunity for you to be noticed by OnePlus Marketing team and to give life to your own project.
Build your team, dream big and push the boundaries of creativity to design a new marketing strategy that will disrupt the status quo. We need your very best unconventional or even counterintuitive ideas to empower OnePlus’ future communication strategy to reveal the uniqueness of OnePlus, the quality of its products and its identity as a challenger brand that Never Settles.
Are you ready to leave your mark on the world?
Reveal the Brand
Your aim is to put forward a new marketing campaign to enhance OnePlus’ brand awareness. Your campaign ideas must be accompanied by a realistic roadmap and communication plan. Think outside the box. Dream big and reach high. Specific attention will be granted to projects reflecting the core values of OnePlus and its Never Settle philosophy.
Build your Campaign
Put yourself in the shoes of a OnePlus Marketing Manager. Think of OnePlus’ current communication strategy and positioning. Look for ways to empower it, and develop a specific plan with measurable KPIs and milestones. Once selected, you will have the opportunity to meet with OnePlus employees in London and convince them of your marketing skills. The winner will be offered a position to develop and implement its own project. Are you ready to accept the challenge?
Timeline of the challenge
Click here to read the challenge guidelines.
A RANGE OF PRIZES TO BE WON
All preselected teams will be rewarded, and here's what to win for finalists:
For each member of the team: a OnePlus 3T and a paid internship over summer at OnePlus European Headquarter in London to implement their marketing campaign (subject to HR assessment).
For each member of the team: a OnePlus 3T and £500 Amazon voucher, split evenly among team members.
For the team: £500 Amazon voucher to be divided evenly amongst the team members.
For the fourth and fifth prizes: £300 Amazon voucher to be divided evenly amongst the team members.
For each team member: £50 Amazon gift card
Think outside the box
Your campaign should reveal the uniqueness of OnePlus, the quality of its products and its identity as a challenger brand.
Aim at enhancing OnePlus’ brand awareness, bringing to life the fan love and countless positive reviews regarding the quality of the device and the uniqueness of the brand.
Feel free to push the boundaries and empower the Never Settle Philosophy!
Final Event in Shoreditch, London
The exact place of the Final Ceremony will be revealed at the last moment.