Sustainable Beauty Challenge

Crafting The Future of Beauty


Shape the beauty of tomorrow!

Are you a student? Does the world of beauty inspire you? Would you like to make your contribution to an environmental watershed moment and do your part to help preserve our planet?
Propose your sustainable vision for luxury cosmetics!
The Cosmetic Valley competitive cluster, the world’s leading cosmetic perfumery resource centre regarding expertise, research and training, with the support of LVMH, a global leader in luxury products, is inviting you to find innovative concepts capable of bringing together creativity, excellence and environmental performance.

Try your luck!

€5000 will be awarded to the winning team at the Hackathon on 16 and 17 October, in Paris.

€1000 will be allocated to the team that wins the “coup de coeur” prize by the judging panel at the Hackathon on 16 and 17 October, in Paris.

Available to all finalists: the opportunity to participate in an immersive and exciting experience at the heart of Cosmetic 360°, the international innovation exhibition for the field of perfumery and cosmetics, coached by innovation experts and Top Management of LVMH Group companies! All finalists will also receive a selection of gifts from the participating companies.

Your Mission

Your mission, should you choose to accept it, will be to propose an innovative concept that falls within the scope of luxury perfumery or cosmetics.
Attention, only ideas associated with the world of perfume, make-up or cosmetic treatments will be accepted (this does not include hair products or toiletries).

To inspire you, here are a few areas upon which you could base your project. We encourage you to think outside the box and to avoid limiting yourself to just one of them. They do not exclude the proposal of alternative ideas, provided they respond to the problem in question!

 Your project must answer the following questions:


How can luxury cosmetics be sustainable in 2025?

What do consumers expect of an “exceptional product" that has been designed taking environmental and social impact into account?


Draw inspiration from these areas: 


  • Ethical sourcing: respect for biodiversity, respect for producer ecosystems, concern for animal welfare etc.
  • Carbon footprint: from product sourcing to distribution
  • Eco-design: primary packaging materials, quantities of water used, packaging, recyclability, “refillability”, etc.
  • Product experience: acceptability, by the consumer, of the colour, of the texture, or even of “sustainable” packaging
  • Customer experience: which services, including information services, within a process of transparency?
  • Corporate social responsibility: can you ultimately have a positive impact on the environment? How do you get customers to get on board with an eco-responsible approach?
  • Communication and marketing: how do you incorporate the environment into our brands’ “story-telling”?

The context

The major players within the Luxury and Cosmetics industries make the following a strategic priority: to defend the beauty of the world as well as that of its inhabitants! Reduction of the carbon footprint, eco-design, protection of biodiversity, safeguarding of resources and transparency have thus become key subjects upon which these players are focussing their efforts.

The development of the “sustainable beauty” concept has quickly become established within the world of the major companies, and implies the consideration of environmental and social impacts (producer and distributor ecosystems).

So many questions to which your proposals will be required to respond in order to define the outline of a sustainable beauty experience.

16-17 October 2019

 Hackathon at the Carrousel du Louvre
If you are among the finalists, you will have the opportunity to make your idea reality during a Hackathon at the Carrousel du Louvre (16-17 October 2019 in Paris).
For more information

With the support of the LVMH Group and its Maisons