HKGCC Business Case Competition 2019

Join the Biggest Student Business Case Competition in Hong Kong and Macau!

This challenge is available for students/recent graduates from Hong Kong & Macau only.

Journey to Green Fashion

Make the luxury fashion journey greener from a sustainable development approach
LVMH Fashion Group’s theme of interest this year is “How to make Fashion greener”.
LVMH has made sustainable development a strategic priority since its very founding, as exemplified by the LIFE (LVMH Initiatives For the Environment), amongst other initiatives. Protecting the environment is an imperative and the long-term success of its business depends directly on preserving and respecting natural resources. LVMH are committed to sustainability and would like to engage further with the younger generations on this important topic.
LVMH Fashion Group was as one of the sponsors in the Business Case Competition 3 tackling the topics of “Future of Fashion Luxury Retail”. See the Winning team in Paris with LVMH Headquarters team.
This year, LVMH Fashion Group is back to elevate the awareness on sustainable fashion.
How would you create a sustainable fashion journey? Present your innovative visions to LVMH Fashion Group, facilitate the creation of new environmental tools into its fashion journey, operations and management processes.


How to make an impact on Green Fashion?
  • Develop a new operation models and management process?
  • Leverage on digital/ technological innovations?
  • Further raise the awareness to the existing and potential target markets and clients?

Reimagine a production cycle that focuses on sustainability


Create the next best-in-class zero-waste store


Enhance customers experience by engaging them in the sustainability movement


LVMH took its environmental commitments to a new level with the launch of LIFE 2020, which sets four concrete objectives shared by all Maisons:
  • Product objective: To mitigate the environmental footprint of product creation, by 2020 the Group aims to improve the environmental performance of all its products, covering the entire lifecycle.
  • Supply Chain objective: More closely monitor the traceability and conformity of the raw materials used to create our exceptional products while at the same time preserving natural resources and applying the highest standards across 70% of procurement chains.
  • CO2 objective: Reduce CO2 emissions by 25% by 2020, pursuing initiatives introduced to fight climate change. The LVMH Group pioneered a trend among businesses in 2002 by introducing carbon reporting at its Maisons. In 2015 LVMH again proved a trailblazer by creating an in-house Carbon Fund, announced during the COP21 conference.
  • Site objective: All sites will target an improvement of at least 10% in environmental performance indicators including water and energy consumption and waste production. The Maisons are also committed to improving their energy efficiency by 15%.

Current Initiatives

Here are a few examples of current initiatives. This is only for your inspiration, feel free to use your creativity and go beyond.
LVMH Lighting program
The LVMH Environment Department has worked closely with all the Group’s Maisons to help them reduce their environment footprint through a range of initiatives. Since 80% of the Group’s greenhouse gas emissions are directly attribute to energy consumption at its 4,700 stores, the Group created the LVMH Lighting program as half of a store’s energy consumption comes from lighting, resorting to less energy-hungry technologies is essential for LVMH, which aims to reduce CO2 emissions from energy consumption by 25% between now and 2020.

Céline Miami, Design districtLe prix “Envelope” (isolation du bâtiment)

Loewe, Puerto Banús, près de MalagaLe prix “Maintenance” (gestion des consommations)
Partnership with UNESCO to support Man and Biosphere (MAB) biodiversity program
This partnership advances the Group’s Maisons on their sustainable sourcing programs via UNESCO’s network of biosphere reserves. At the same time, facilitate the implementation of innovative solutions for natural and sustainable resources management and the identification of products and new markets centred on the quality and traceability of the materials used.


  • 1st
  • 2nd
  • 3rd


A trip to Paris
with the opportunity to visit the Louis Vuitton Foundation.


HKD 10,000 coupon
for each member of the team


HKD 5,000 coupon
for each member of the team

About LVMH Fashion Group Asia Pacific

 LVMH Fashion Group Asia Pacific is a constellation of 9 prestigious Fashion and Leather good maisons. Anchored in different cultures, the "maisons" cultivate their respective attributes and uniqueness while sharing a single objective: to enchant our customers and exceed their expectations, while providing an unparalleled experience.

With their rich and unique heritage, they pursue innovation, unleashing fresh creativity to continually heighten their powers of seduction. Our "maisons" are distributed through various selective channels: boutiques, online retail, travel retail, department stores, etc.

You are invited to visit our exclusive locations all over Asia to get inspired and dive deep into the brands' tailored environment.

Our Brands

 Rooted in the present, CELINE writes its history day after day: exploration, creative energy, and committed choices lie at the heart of its culture. This explains the brand’s ability to be full of surprises. Its major characteristics are sophisticated materials, a passion for detail and timeless modernity. CELINE is a company which creates affinities, built on a clear value system: sincerity, agility, focus.
On September 29th, 2018, Celine’s new artistic director, Hedi Slimane, will be presenting his first women and men collections for the house.
The Pucci story begins in the lavish surroundings of a sumptuous Renaissance palazzo in the heart of Florence’s historic center. Adventurous and audacious, the man they nicknamed the ‘Prince of Prints’, Emilio Pucci, saw his fabrics as colored paintings that exuded playfulness and movement. Pucci’s designs, which strike a balance between Italian exuberance and simple shapes, celebrate color and a way of life that breaks with convention.

Casual chic, aristocratic elegance and femininity all combine in the timeless world of Givenchy. Its style is the signature of Hubert de Givenchy, who established his own haute couture House at the beginning of the 1950s. Combining finesse, discretion, and elegance, he ensured his designs and ateliers rose to the top and played a key role in international fashion.
Clare Waight Keller joined the house of Givenchy as Artistic Director in 2017.
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements.
In 1970, Kenzo Takada installed a patch of jungle in the Galerie Vivienne in the heart of Paris. With its colorful prints and declaration of freedom, abundant prints, and cultural influences from all over the world Kenzo shook up the couture codes of the time by irreverently breaking the rules. Welcome to the jungle!
Carol Lim and Humberto Leon, Kenzo’s creative team, have been credited for the strong dynamic development of the brand over the past few years.

Craftsmanship, progress and unequaled expertise with leather, Loewe’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products across multiple categories. Spain is where Loewe was born and remains the brand’s home. While its current landscape contains elements from places near and far, the heart of Loewe still beats in Madrid, where its world-renowned leather goods continue to be manufactured.
Under the artistic direction of JW Anderson, Loewe is successfully merging traditional craftsmanship and avant-garde fashion

Marc Jacobs created his namesake house in 1984, basing the brand on two very simple concepts: a love of fashion and a commitment to quality. Finding the perfect balance between tradition and innovation, highlighting Jacobs’ exuberant creativity, the brand has become a driving force in the industry.

Challenging the conventions of luxury footwear, British designer Nicholas Kirkwood is recognized as one of this generation’s leading talents. By combining traditional craftsmanship with innovative design, his architecturally inspired pieces form exquisite objects of desire.