CBC, make it personal!

2019 competition now open, join now.

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Are you a developer, designer, strategist or project manager? CBC/Radio-Canada’s Hackathon 2019 is your chance to distinguish yourself and help shape the future of digital media. This friendly competition is also your opportunity to create a prototype focusing on content personalization in a friendly, cooperative format.

Because CBC/Radio-Canada’s services are all about Canadians, we're making content personalization a priority in order to secure our digital leadership in a constantly shifting media landscape. Not only does personalizing content improve our relationship with our audiences, who use our various platforms regularly, it also makes Canadians more likely to become recurring users. Combining relevant data and suitable technologies, personalization is an effective way to meet the needs of our audiences, boosting their level of satisfaction and engagement with digital products.

#hackathonCBCRC

Your Mission

Your mission is to present a functional prototype that uses personalization techniques to generate engagement between Canadians and CBC/Radio-Canada’s digital platforms. With the diversity of digital products available today, it’s important that CBC/Radio-Canada offers reliable information that is relevant and interesting for our users.

The user experience is a primary focus of CBC/Radio-Canada and we strive to create content and products that offer intuitive and relevant experiences.

Suggestions

How can we promote user engagement and buy-in? What type of content personalization—and for which CBC/Radio-Canada digital products—would increase the product’s reach and the role of local communities?

Here are a few suggestions for areas you may wish to tackle:

Choice of news stories according to user interests
Content recommendations or specific alerts
Personalized layout
Personalized chatbot

In addition to a friendly, cooperative environment, Hackathon 2019 gives students, industry stakeholders and, CBC/Radio-Canada colleagues an opportunity to increase their knowledge and share their expertise with others. It encourages participants’ curiosity and ingenuity in a setting that embraces shared values like technological innovation, web accessibility and environmentally responsible development.

Description of awards

CEO OUTSTANDING AWARD
Value of $2000
RADIO-CANADA MÉDIAS NUMÉRIQUES AWARD
Xbox + $1000
CBC DIGITAL PRODUCTS AWARD
PlayStation 4 + $1000
STUDENT AWARD
AWS Workshop
PARTICIPATION AWARD
Microsoft Xbox One

The Outstanding Award, presented by Catherine Tait, president and CEO, CBC/Radio-Canada will recognize the project that best achieves personalization of CBC/Radio-Canada content or products.

The winning prototype will stand out because of its originality, code quality, positive impact, sustainability and scalability.

Each team member will receive an award valued at $2000.

This award recognizes the personalization project that makes the best use of Radio-Canada’s content, products or data.

Each team member of the winning team will receive an Xbox One and an award valued at $1000.

This award recognizes the personalization project that makes the best use of CBC’s content, products or data.

Each team member of the winning team will receive a PlayStation 4 and an award valued at $1000.