Business Case Competition 2017

This challenge is available for students/recent graduates from Hong Kong only.

Do you want to help companies solve their business challenges?

Participate in the Business Case Competition 2017 and be a part of this exciting challenge. This year’s competition will revolve around two different cases from the Friedrich Naumann Foundation and Phillip Morris Asia Ltd.  

After completing two rounds, the winning team from each case will take home attractive prizes. Furthermore, mentors from the Friedrich Naumann Foundation & Philip Morris Asia Ltd will help guide participants along the journey.  

Find out more and register down below!

Choose a case to crack


How can we do business while promoting human rights? What products, services, and corporate strategies can you imagine that will see market success while guaranteeing human rights? 

To know more about the Friedrich Naumann Foundation (FNF) Case Brief click here


How would you describe your future work life? Come join the Work-Life Balance Challenge and demonstrate your talent to help improve work agility in big companies!

To know more about the Philip Morris Asia Ltd Case Brief click here

Key Rounds Information

Awards & Prizes


1st Team:
Trip to Berlin for Entrepreneurship-Training and Networking*

2nd Team:
Internship Opportunities**

3rd Team:
Exclusive Participation in FNF Expert Workshop

*For Up to two members only.
** Under reserve to fit the company's HR process


1st Team:
15 000 HKD & the chance to materialize your innovative proposal in PMAL.

2nd Team: 
PMAL Self-Discovery & Development Workshop, Interview Opportunities.*

3rd Team: 
Interview Opportunities.*

* Under reserve to fit the company's HR process


All the important dates that you need to know!

Coming Soon!

Final Presentation

Participants from the various universities will all travel to HKU for the final pitch and awards ceremony.