Take the Challenge!
Create a communication strategy to reveal how fun the Tinder app can be.
Students around the world – make a match with the first marketing campaign challenge from Tinder!
Tinder is THE app that brings people from all over the world together with a single gesture. It empowers everyone to meet new people, expand their circle of friends, and get in touch with local residents – all over the world. The app is a great new way to discover people you would never have met!
Get together to build your team, submit your innovative, creative and fun concept to revolutionize Tinder's marketing campaign, and prove to the world that it’s more than an ‘easy-meeting’ app.
Have fun and think outside the box, and be in with a chance to win an interview opportunity for an internship – and there’s also $13,500 of high-tech products up for grabs!
A huge range of prizes!
Every team member of the top team will have the chance to win an all-inclusive trip to the capital of their choice (to the value of $2000 per person), and maybe an opportunity to meet one of Tinder’s managers for a job interview to make their concept a reality!
Every team member will win a motorized hoverboard (worth $800 per team member).
Every team member will win a SAMSUNG LED TV (worth $600 per person).
Every team member will win a Gear 360° camera (worth $400 per team member).
Every team member will win a Prizm (worth $150 per person).
Should you choose to accept it
Imagine an innovative marketing strategy to develop the Tinder community and prove to the world that it’s more than an easy-meeting app!
Win over new users. Suggest a crazy concept with an action plan to encourage people to download the app. Come up with a creative communication plan to develop the Tinder community.
Street marketing, targeted action or social media – with so many possibilities, it’s over to you to be the most innovative!
Your mission is to imagine an original and feasible marketing strategy, including the content (messages and design), and the different resources you can use.
Don’t have the Tinder app yet?
To take part, just follow these three steps:
1. Download the app
2. Link to your Facebook account
3. Choose up to 6 pictures of you write your bio
Then simply swipe right or left if you like or don’t like other people’s pictures, and wait for your match!
Meet new people and make new friends in your neighbourhood or from across the globe with a single gesture.
Finalists teams will pitch their project in front a professional jury in London!