Clarins Marketing Challenge

Get creative with the No. 1 prestige skin care brand in Europe!

This Challenge is now over, find out about the results here!

It all began in Paris in 1954, Clarins started its first beauty institute in Paris, with the innovative belief of its founder Jacques Courtin-Clarins. From offering revolutionary treatment therapies to creating effective home use products, Clarins has evolved for more than 60 years; and throughout the journey, continue to pioneer in plant science, products and treatments innovation.
Being the No.1 premium beauty brand in Europe with numerous customer recognitions and international beauty awards, Clarins creates and manufactures iconic products such as Double Serum, Shaping Facial Lift, making worldwide women’s life more beautiful.

The Clarins Marketing Challenge

Do you see things differently? Are you a dreamer? A marketer? Then this is your opportunity to join the Clarins Marketing Challenge and demonstrate your talent to inspire the marketing strategy of Clarins.

Clarins aspires to find new ideas and fresh talent to revolutionize its marketing and promote the launch of its new skincare line, focused on young women, a key demographic in the booming Asian skincare market. This challenge is open to all university students in Hong Kong with a talent for creativity and innovation.

Focusing on changing customer behaviors and the complexity of the Asian market, your marketing plan should shape an innovative communication strategy for Clarins. By joining this challenge, you will have the opportunity to demonstrate your creative skills, gain internship opportunities and win cash prizes up to HKD 50,000!

Your Mission


Clarins plans to launch a new skincare line especially for women between the ages of 18-25 years old. Your mission is to prepare a marketing plan and have the chance to roll it out to promote the launch of this new line. Try to think out of the box! Innovative solutions are highly appreciated.

Put yourself in the shoes of Clarins’ Marketing Director. Think of Clarins’ present business strategy and innovation values. Look for ways to empower them, and develop a specific plan with measurable KPIs, realistic milestones and a viable budget. When it comes to implementation, all budgets will be sponsored by Clarins.

Build your team, dream big and push the boundaries of creativity to design a new marketing strategy to revolutionize Clarins in Asia!


Sign up to the Clarins Marketing Challenge now and find out more about this brand new skincare line!




  • 1ST
  • 2ND
  • 3RD
  • 4-10
  • All


HKD 50,000
to be shared among all members of the team.


HKD 10,000
to be shared among all members of the team.


HKD 5,000
to be shared among all members of the team.


HKD 1,000 worth of Clarins Product
per team members. 


The chance to implement your idea during an
internship at Clarins*
*subject to HR approval.

More information

To access the Product Range description, you need to register for the challenge (top-right corner of this page) and then, click on the button below.