HKGCC Business Case Competition 2019

Join the Biggest Student Business Case Competition in Hong Kong and Macau!

This challenge is available for students/recent graduates from Hong Kong & Macau only.

Shaping a Sustainable Future for Hospitality Industry

Using the pillars of digitalization and innovation, help Sino Group further improve its user experience and operations in hotels.
Sino Group, as one of the leading property developers in Hong Kong, is at the forefront to actively innovate in carrying out sustainable projects. They dedicate to build a better community together by collaborating with different partners, including innovators, academia, and like-minded industry partners. With this in mind, Sino commits to rethink hospitality as a sustainable practice to respond to the current demands.
In this challenge, Sino is looking for eager students like YOU to reimagine the future of hospitality! How can you utilize technology to contribute in building sustainable hospitality and fulfilling the needs of evolving guest behaviours? The mission is to protect the environment and support the development of a sustainable community, starting from their hotels. By bringing in greener thinking to reduce waste and implementing technologies to improve services these are all critical foundations of this challenge.
Understanding the society belongs to the young generation as the driving force to build the future community, this track will act as the bridge to connect and realize the best "out-of-the-box" ideas with the students in Hong Kong together. By doing so, Sino is looking at students to broaden their horizons and, at the same time, will be providing mentorship to guide and assist the next generation of dreamers. 



Leverage technology to understand the behaviour and fulfill the expectations of existing and potential customers
  • Guests personalization
  • Optimal mobile solutions
  • Data analysis of customer behaviour


Redefine the different management and operational aspects of their hotels
  • Sustainable procurement
  • Energy and water consumption
  • Usage and environmental quality of spaces


Sino Group is looking for innovative solutions in (but not limited to):
  • Merging customer friendly / guest centric operations, sustainability, and affordability together to bring the highest level of service to the customers
  • Forming new partnerships for more innovation and collaboration
  • Providing feasible solutions that can be trained and carried out by hotel staff
  • Ways to measure, review, and regulate the implementation of the proposal


  • 1st
  • 2nd
  • 3rd


Trip to Singapore to pitch the idea to Fullerton Hotels*
HKD 50,000 for the team
Interview invitation for potential placement/internship

*3 Days 2 Nights trip including flight ticket and hotel


HKD 25,000 for the team
Interview invitation for potential placement/internship


HKD 10,000 for the team
Interview invitation for potential placement/internship

About Sino Group

Sino Group is one of the leading property developers in Hong Kong with core business in developing residential, office, industrial and retail properties for sale and investment. The Group is also a major player in hotel investment and management, club management, property management, car park operations as well as environmental and security services. With a team of over 10,000 dedicated professionals, Sino Group strives to consistently deliver quality properties and services that surpass the expectations of customers.
As a committed corporate citizen, Sino Group has been actively participating in community services and green activities as well as art and culture events over the years. The Group focuses corporate social responsibility efforts on four areas: Sino Care, Sino Green, Sino Art and Sino Heritage. Sino Land Company Limited (083) has been a constituent member of the Hang Seng Corporate Sustainability Index Series since September 2012 for its continual efforts in promoting sustainability.
About Sino Hotels
Sino Hotels collectively refers to hotels owned and / or managed under Sino Group. It encompasses over 3,600 guestrooms and suites in ten hotels across Hong Kong, Singapore and Australia. The growing portfolio in Hong Kong includes The Royal Pacific Hotel & Towers, City Garden Hotel, Hong Kong Gold Coast Hotel, Island Pacific Hotel, The Pottinger Hong Kong and The Olympian Hong Kong. Sino Hotels also owns and operates the exclusive Gold Coast Yacht & Country Club in Hong Kong.
As a trusted brand of the hospitality industry, each property in Sino Hotels’ portfolio offers a unique experience while sharing the mission of providing the best possible services and facilities to create a home away from home.
About the Hong Kong Innovation Foundation (HKIF)
Hong Kong Innovation Foundation (HKIF), the holistic innovation eco-system of Sino Group, actively supports innovation initiatives conducive to innovation and technology and drives meaningful discussions as Hong Kong develops into a smart city.