Digitization of retail and omnichannel in lotteries

The Lottery Challenge final

The lottery Challenge's final event took place on November 21st in Chantilly

After 2 months on the project, the 8 finalists selected by the 6 national lotteries were able to present their solution in front of the lotteries' top management.

The winners

What The Shop

What the Shop is a Shopper eXperience Management solution. Apps are not a mass market solution for retailers, so we’ve created a plug&play solution to give retailers the tools to compete with Amazon.


Deewee

At checkout, the customer simply needs to tap his phone to the CI-Box located on the counter. A customer account is automatically created the first time. Even the customer choose to stay anonymous, he can still benefit from the same level of services than a customer who has a loyalty card.


Ticatag

In line with the Drive to Store concept, our proposal is to find a way to help POS to get trafic with customer/gamer visit their physical store AND also to boost Lottery Mobile App download.


Ezeeworld

Ezeeworld has develop a unique proximity marketing and retargeting platform (SaaS), which analyses the customers’ behaviour in their daily life (the combination of data coming from in-store, in-street and in-app journey).


Fidelisa

Mobile app generator & B2C CRM for loyalty and customers relationship. Our experimentation will play on two separate mechanisms to support both POS animation and customer loyalty to the lotteries. Both mechanisms will leverage a lottery-branded app available on iOS and Android smartphones and based on the fidelisa platform.