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Revolutionize the Mr.Bricolage customer experience by combining the strengths of digital technology and stores!
Are you a student with brilliant ideas? Join the Mr.Bricolage challenge and revolutionize the in-store customer experience by combining the digital and physical worlds!
Taking part in this challenge means you'll have the opportunity to win a range of prizes as well as forge close links with the Mr.Bricolage brand.
New practices, apps, mobile payment, smart devices, delivery, and more – if you're an innovator with smart solutions to offer, you could take the top spot...
Over to you!
A range of prizes up for grabs
An iPad Air 2
An Apple Watch
Each team member in the first-place team will win a trip to the capital city of their choice (worth €1,000) or the equivalent in gift certificates.
An iPad Air 2
Each team member will win an iPad Air 2 (worth €439) or the equivalent in gift certificates.
An Apple Watch
Each team member will win an iWatch Serie 2 (worth €319) or the equivalent in gift certificates.
Imagine the new Mr.Bricolage customer experience based on synergies between its physical and online store networks!
Mr.Bricolage is looking to increase synergies between its online and offline offerings while keeping to the group's values: local service, helpfulness and solidarity.
Your aim is simple – imagine the new experience customers could have by combining the power of digital technology with the benefits of a network of stores.
How can the two be combined? How can the brand bring people from the website to a physical store (web-to-store)? How can Mr.Bricolage provide a different experience at its retail locations?
Design an experience that all customers could be given – whoever they are! Think of the steps involved in the buying cycle – locating products, receiving advice, making a choice, purchasing, payment, delivery... How can digital technology be used to transform this experience?
Your project should be more than a catalogue of ideas or a technical solution – it should provide a truly comprehensive experience! All of these steps should be taken into account when addressing the issue.
Rethink habits, take customers' needs and desires into account and submit a project that can be applied to all stores in our network!
The Mr.Bricolage brand
With 420 sales locations in 12 countries, the brand unites independent local traders who work to improve customers' homes. Mr.Bricolage is a network of solidarity-minded entrepreneurs – local traders whose aim is to make our homes and gardens more pleasant to be in while also addressing local issues.
Its local stores offer advice and products with a human touch, with sales employees using their expertise to help guide customers towards the right solutions.
Through its five store types, Mr.Bricolage meets its customers' needs and creates strong local bonds:
City: City-centre stores
"S": Small stores of under 800 m2
"M": Stores of around 2500 m2 located on the outskirts of towns and cities
"L": Covering almost 4500 m2, these offer the most comprehensive range
"XL": Stores of over 6000 m2, most of which are located in France's overseas departments
We are a network of solidarity-minded entrepreneurs, local traders united around our brand and driven by our love for the business. More than just a store, Mr.Bricolage is a hive of activity, sharing and interaction. Offering Home and Garden ranges, it takes changing lifestyles into account and has a personalized relationship with its customers.
"Mr.Bricolage is the leading local independent retailer in the home and garden design and decoration market. The group's strategy remains centred on independent traders. At Mr.Bricolage, we are traders at heart, working in human-scale stores where everyone knows each other."
Paul Cassignol, Chairman of Mr.Bricolage.