ALD Startup Challenge

Startups: let’s rethink together the driver’s experience of urban parking!

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Highlights of the challenge



How to take part?

Taking part is really simple! Register on the platform, create your profile, and upload your application file.



Application phase

(until April, 17th - 11:59pm)


On this first step, two files are required:

- Answers to the online questionnaire

- A brief presentation of your project that highlights its added value for ALD Startup Challenge

- A video demo, a link to a website demo or a graphic, in short any document that can well explain your product or service (not mandatory but highly recommended)

You can add any other document you consider relevant for a proper understanding of the project.

The best startups will be chosen for the mentoring phase.




Mentoring phase

(until May, 22nd - 11:59)


The selected startups will have to hand a detailed document that describes their projects. This document should enable the jury to deeply understand all features of your project. You can for example provide business plan elements, add mockups, videos, or financial elements related to the experimentation that you could set up with ALD Automotive.

The idea is to convince the jury to reach the final!

You will have to submit the detailed document directly online in your personal online account.




(from June, 22nd)


The startups selected as finalists will have the opportunity to pitch in front of a jury made of ALD Automotive’s top management members. They will choose the wining startup and grant it with an experimentation in partnership with ALD Automotive. The partnership has a minimum value of 20,000 Euros!