ALD Startup Challenge

Startups: let’s rethink together the driver’s experience of urban parking!

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Rethink the driver experience
with ALD Automotive

You have created an innovative product or service related to parking in urban areas ? Your product or service makes the driver’s life easier and you are convinced that your idea can go towards reinventing this experience ?



So take part in the ALD Startup Challenge and speed up your development with ALD Automotive!


By taking part in the ALD Startup Challenge, you may have the chance to sign a partnership agreement with ALD Automotive that will bring your project to be experimented in one of the 41 countries where the group is established. 

Whether your idea is at the design stage, developed or already marketed, there is a place for it in our challenge.

It’s your turn to play!


Your mission

Parking in urban areas is an issue that many drivers have to cope with. It is often a stressful time to get through and to this day only few services offer a real improvement of their user experience.

We would like to work with startups that offer innovating answers and are able to reinvent the experience of our customers in this specific field.

To meet this challenge, step into the skin of a driver to rethink all or part of its experience of urban parking and provide a simple creative and digital answer!

The product or service you provide must fall into one of the following categories:

Optimize all the steps
for parking spaces
in urban area

I optimize every step of parking in an urban area: you have developed a way to improve urban parking from A to Z? This category is made for you!

Optimize one
of the steps
for parking spaces
in urban area

I optimize one of the steps of parking in an urban area: you have for instance developed a way to ease payment or to digitize car parking in cities? Over here!

to parking spaces
in urban area

I offer an alternative to urban parking: you have developed an innovating product or service that makes drivers no longer worry about parking their car in urban areas?

What benefit for startups?

The winning startup will sign a partnership contract setting a minimum value of 20 000 euros to experiment its project in one of the 41 countries where the group ALD Automotive is established.

The startups selected as finalists will be given high visibility during the final event. The finalists’ speeches will be held in front of the top management of ALD Automotive.

From 22nd June

Grand Final


Finalists’ speeches, award ceremony and a networking session with executives of ALD Automotive.