BNP Paribas Cardif Challenge

Rethink the Customer Relationship in a New Era of Digital Financial Services in Asia.

Think your startup could help to enhance customer relationships?

Life is a journey with specific milestones: getting married, having a baby, acquiring a new house, purchasing a new car... Be it the achievement of a dream or an unfortunate surprise, these life events require financial efforts to support them. As such, BNP Paribas Cardif is launching its first startup competition to enhance its customer experience in order to provide cutting edge and tailor-made protection, and savings solutions, for its customers in regard of these Life Key Events.

Take part in the startup challenge launched by BNP Paribas Cardif Asia and you will have the chance to demonstrate your innovation potential and pitch your project to their Country CEOs, directors and employees. Furthermore, you will have the opportunity to work hand in hand with BNP Paribas Cardif Managers across Asia, tackling real business issues with your own solutions. If you startup gets selected to the final, you will have the chance to be advised and receive financial support to co-create on your project with BNP Paribas Cardif. This is a unique opportunity to get your startup off the ground while showcasing your solution.


Ready to accept the challenge? Great.


Focusing on new technologies and changing customer behaviours, your proposal should allow a simpler yet more powerful understanding of customer’s needs, while bringing the delivery of the most appropriate financial service, be they loans, savings or insurance solutions.


Your startup can submit a project to one or several of these categories


How can we track and predict Key Life Events in a customer’s life while respecting his or her privacy?

IoT #BigData #WearableDevices #Analytics



How can customers find, review and purchase the best financial services to answer these Key Life Events? How to make information, advice or services easier to access? How to suggest protection on loans easily and conveniently?

Loans #Insurance #Credit #Protection #Information #CustomerReview



How can BNP Paribas Cardif provide the right protection and savings solutions for new or existing customers for Key Life Events? What is the most effective and least intrusive way to reach the customer with these offers?   

NewServices #Regtech #Onlineprocesses #KYC


What's in it for the selected Startups?

The most promising startups will have the opportunity to meet BNP Paribas Cardif Country Managers & employees
to work on their projects for discussions on future collaboration.


Get Introduced to your future clients, partners and suppliers through business collaboration with BNP Paribas Cardif. 


Personalised support to help you get your project off the ground quickly: project structuring, Go to market strategies, economic intelligence insights ...


Benefit from personalised collaboration with BNP Paribas Cardif Experts to obtain business knowledge and expertise. 

Rethinking the Customer Journey

The project you propose should aim at improving and empowering the customer experience in one of the 2 phases of the “insured’s journey”: before subscribing to a financial service (acquisition phase) and during the insurance stage.  


Ready to accept the challenge?

Sign up on the platform and submit your startup profile before May 21st. 

Please click here to check the challenge guidelines and obtain more information!