BNP Paribas Cardif Challenge

Rethink the Customer Relationship in a New Era of Digital Financial Services in Asia.

Here are some insights to help you go deeper

 

Banks and Insurance companies are subject to a complex and severe regulatory environment. You will have to take it into account to provide relevant solutions. Also, do not forget that BNP Paribas Cardif is looking for innovative answers that can be incorporated into its current projects and future development plans.

Furthermore, in order to help you narrow down your proposal, think in terms of pain points for both the customers and for BNP Paribas Cardif. 

 


 

 

1.

Challenges for the customers

 

Financial Services 

How do I know which financial services I can or should use for each of my Key Life Events?

How do I choose when I do not know anything about loans, credits, savings, interests etc.?

 

Loans 

How do I know which financial services I can or should use for each of my Key Life Events?

How do I choose when I do not know anything about loans, credits, savings, interests etc.?

 

Protection  

If I subscribe to a loan, do I need insurance? If so, which one?

What risks should I protect myself from?

How much protection do I need?

What will be the claim process if I need the money?

If my situation changes and evolves, how am I sure that I’m still protected?

 

Savings 

How should I save to be prepared for these Key Life Events?

How can I protect my savings?

Should I invest my savings? Where and how?

Who could advise me on such investments? Can I trust my bank as an advisor?

 

 


 

 

2.

Challenges for BNP Paribas Cardif

 

Acquisition 

Younger generations tend to visit banks less and less while increasing their use of mobile apps. How can we deliver the right offers, advice and messages to them?

What kind of new financial services are required for this new generation?

Many important financial products are unknown by general consumers, and are not actively searched, how should they be explained?

How to simplify the acquisition process through new digital means?

How to propose attractive and easy-to-use solutions?

 

Digital Customer Experience 

What is the customer expectation in the new mobile Banking world for banking services?

How to provide better services/customer experiences for existing customers?

How to generate more upsell / cross-sell opportunities from better customer knowledge or more customer touch points?

How to collect and use data in full respect of intimacy?

 

Compliance

How to make subscription processes easier while complying with a complex regulatory environment?

How to ensure smoother processes while ensuring security for both the customers and the bank?