Do you have a talent for trendsetting?

Kombucha, kimchi, antioxidant infusions—help us discover the next big food and beverage movement, and get a chance to win a high-end tech gadget—or even an offer for an exciting position at PepsiCo.

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Individuelle Teilnahme.

THINK LIKE AN
ENTREPRENEUR

Today’s delicacy is tomorrow’s craze, and it takes a trailblazing mindset to see what’s next. We’re looking for analytical experts and marketing maestros who can shake up our industry and spark a movement. Your challenge: Spot the next food or beverage trend and tell us how you’d take it to market. The prize: a high-end tech gadget—or possibly an interview for one of many spots across nine countries in the PepsiCo graduate programme, working with our Digital or Insight teams.

BE DARING ON A
GLOBAL SCALE

With 22 billion-dollar brands across 200 countries, PepsiCo’s reach spans the world. But we’re more than just food and beverages. We’re at the intersection of business and culture, creating experiences that connect consumers with sports, music and entertainment. And we’re using our reach and resources to lead the global food and beverage market, by integrating sustainability into business strategy and investing in the communities we touch. Show us your entrepreneurial chops, and this could be your gateway into PepsiCo’s futuristic world.

Get to know last years participants

HERE'S WHAT YOU DO

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WHAT'S IN IT FOR YOU

There’s more at stake than a shiny CV. This is what’s up for grabs this year.

All Finalists
PepsiCo Interviews
1^st
First Place
MacBook Air (x 2)
2^nd
Second Place
Xbox One X (x2)
3^rd
Third Place
Beats Headphones (x2)

Interviews at PepsiCo HQ in the United Kingdom for spots on our Digital and Insights graduate programmes across nine countries in Europe and Sub-Saharan Africa. We’ll cover your flights, hotel, meals and transfer expenses, and host a networking event where you can meet our senior Directors, the Digital and Insights team managers, HR Business Partners, and other finalists.