Do you have a talent for trendsetting?
Kombucha, kimchi, antioxidant infusions—help us discover the next big food and beverage movement, and get a chance to win a high-end tech gadget—or even an offer for an exciting position at PepsiCo.
CHOOSE YOUR FOCUS
Our challenge focuses on Digital and Insights, two areas of our business that you’ll have the opportunity to work in, should you reach the final.
More convenient. More connected. More complete. As technology advances, our shopping habits are undergoing a radical transformation—and digital innovation is the powerhouse behind it. Working across eCommerce, brand marketing and social media, our Digital team are shaping the future of our industry, including what, how and where we buy. Bring your creativity, vision of the future and entrepreneurial spirit—these traits will help us define PepsiCo’s brands in the minds of consumers, from the way we look to what we say.
What do shoppers want? It’s a simple question—but finding the answer is one of the most challenging, exciting and critical aspects of our business. Our Insights team keep their finger on the pulse of consumers. By diving deep into data, they tell us stories about our consumers’ lives, analysing what and where they buy, and the motivations behind their choices. These stories influence everything we do. They underpin every marketing campaign, product or idea we develop, they influence the big strategic bets in the boardroom, and they ensure our brands are executed brilliantly in-store. In short, Insight are the eyes and ears that keep us ahead of the pack, and a career in Insights will put you right at the beating heart of our business.
More information about the Insights graduate programme.