LEGO® BRICKthrough Challenge

Bring your most innovative ideas to imagine the future of LEGO® in Hong Kong! #LEGOBRICKthrough2019 #LEGOHK

This challenge is only open to students residing in Hong Kong

 

 

Timeline of the challenge

 
 

Tasks

 

 

 Application Phase
(March 12th to May 5th, 2019)


From March 12th, register and form / join 
a team of  3 students. Present your project in a 5-slide presentation (front slide excluded) in PDF only.

Your presentation should include at least the following:

  • Overall strategy / Big Idea
  • Marketing Mix
  • Online vs. Offline strategy
  • Budget

Deadline: Submit all your documents before May 5th, 2019 11.59 pm (GMT +8:00).

At the end of this step, 16 teams will be pre-selected to move on to the second step!

Result announcement: May 11th, 2019



 

Deepening Phase
(May 11th to June 9th, 2019)

 
The selected 16 teams now have a month to refine their proposal. At the end of this phase, each team should submit
a 20-slide (+ appendix) PDF explaining in more details your idea.

Any other document such as videos or mock-ups are most welcome should they be relevant to the project!

The selected teams will also be invited to one in-person workshop to meet mentors from LEGO and ask for guidance! 8 teams will be selected for the Final Event!

Deadline: Submit all your documents before June 9th, 2019 11.59 pm (GMT +8:00).

Results announcement: June 17th, 2019



 
Grand Finale

(June 28th, 2019)

In Hong Kong in late June, all 8 final teams will pitch their project in front of LEGO’s top management, including: 

  • Troy Taylor – General Manager, LEGO Hong Kong, Taiwan & Macau

  • Kenny Sham – Head of Marketing, LEGO Hong Kong, Taiwan & Macau

  • Alex Sawaya - Partner (McKinsey & Company)

  • Joe Ng - Director, Creative & Planning (Frengers Communications)

Teams will be asked to prepare at most a 10-min pitch that will be followed by a 5-min Q/A session

3 winning teams and the best presenter will be selected!

Deadline for pitch deck submission: June 27th, 2019 - noon.

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Friday June 28th, 2019

Grand Finale
The Grand Finale Event will be hosted on June 28th, 2019 at Tencent WeStart. 
Access the space